In a crash, 1mph can mean the difference between life and death, but we know that people still regularly break speed limits or travel too fast for the conditions of the road.
- With someone injured on a UK road every four minutes, and vehicle speed playing a part in every crash, it’s time to get behind the mantra: there is No Need to Speed.
This Road Safety Week (16–22 November) we are sharing the what, the why, and the where of speed, because whether you’re walking to school, riding on a country road or driving for work, the speed of traffic matters to your safety.
Why is speed so important? The formula is simple: the higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury. No Need to Speed is a reminder to everyone of how the speed they travel affects other people. Every time we’re on the road we need to consider what speed is appropriate to keep ourselves and others safe.
As we head into autumn and winter the driving conditions become more challenging and so we all must consider our speed and match it to the environment, road and the conditions.